Almave Reimagined
Almave Reimagined is a brand campaign that works to expand the Almave universe by unveiling their new non-alcoholic mezcal, Humo. For the launch of Humo, we developed a visual story that centered on the Co-Founder, Lewis Hamilton, and explored the duality of his experience. His world is split in two: his social world vs his solo world. They embody the aspiration of the Almave brand to live Beyond Proof.
To capture this, we connected the calm blue hues of Almave Blanco to the quiet, introspective moments at dusk before a gathering, representing Solo Lewis. Almave Ambár reflects the warm orange hues of dawn, representing social Lewis. Enjoying the energy of nightlife. The world of Humo sits in the inbetween, representing connection and deep conversations in our everyday. The sharp, grey tones connecting back to the smokey flavor of mezcal.
C R E D I T 
Role: Senior Designer
Agency: INDUSTRY
Team: Jorge Marrfuo, Armando Garcia, Ricky Houston, Joci Morara, Micheal Hampton
Expanding upon living a life Beyond Proof and the experience of Solo vs Social worlds, Almave took the initiative at the new year to encourage their consumers to connect back to their communities (or Social worlds) and join clubs. One partner Almave highlighted during Dry January was soccer social club, No One Home. They collaborated on a soccer viewing party where party-goers were able to create custom NOH x Almave fits using vintage soccer jerseys.
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