Jordan Brand:
THE ONE/OUR TURN
THE ONE/OUR TURN
ANYONE CAN SAY IT. FEW CAN PROVE IT.
As Jordan brand launched a new consumer proposition "Our Turn", it was critical to provide an opportunity for consumers to take their turn. We were inspired by Micheal Jordan's daily 1 v 1 battles with his brother Larry in his backyard. We recreated this backyard scenario at a global scale - looking for the best unknown 1 v 1 players 15-18 years old in the world. This culminated at District 23 in Paris on 7.26.24, live-streamed through Twitch to the world - for a chance to earn a one year partnership with Jordan brand.
C R E D I T
Creative Agency: INDUSTRY | Creative Direction: Jacy Weyer | Design Director: Sofia Villarreal | Senior Designer: India Myers | Junior Designer: Luna Kim | Writing: Ricky Houston
Creative Agency: INDUSTRY | Creative Direction: Jacy Weyer | Design Director: Sofia Villarreal | Senior Designer: India Myers | Junior Designer: Luna Kim | Writing: Ricky Houston
Are you The One?
As a designer, I was tasked with finding high level expression, large scale OOH and social moments, that Jordan brand could leverage to push the messaging of Our Turn and The One. A big moment they had to address were their two biggest players possibly facing off in the finals and how to celebrate both of them on social.
We were also tasked with developing a seeding package for Our Turn players that included a invite and bag tag.
We were also tasked with developing a seeding package for Our Turn players that included a invite and bag tag.
