POWtv
optimal viewing.
POWtv is a virtual viewing station created by POW Film Fest for discovering stories told by women and non-binary filmmakers, offering an alternative to the overused motto: Netflix and Chill.
C R E D I T
Creative Direction: Nora Colie | Art Direction & Design: India Myers
Trailer: Lucky Day | Trailer Music: Alex Lilly | Motion Graphic: Stefan Harder
Trailer: Lucky Day | Trailer Music: Alex Lilly | Motion Graphic: Stefan Harder
POWtv launched in July 2020 in response to the global quarantines brought on by COVID-19. The collection featured 31 films and shorts screened over the previous two years of the POW Film Fest, showcasing work by women and non-binary filmmakers from around the world — including the United States, Great Britain, Turkey, Sweden, New Zealand, Italy, Israel, Greece, the Czech Republic, Canada, Australia, and Argentina.
I was brought on to create a logo and illustration for the launch artwork. I explored multiple logo options before we landed on one that was bold and evocative, while still maintaining a soft, rounded form — echoing the organic shapes within the illustration. I developed an illustration style reminiscent of Art Deco. The illustration mirrors itself to frame the POWtv logo, and the technicolor palette adds a vibrant, modern twist.
