The Sociology of Community
WE ARE ALL SCIENTIST.
Emerson Collective came to us wanting to build a toolkit for community. As a company, they had gathered a wealth of knowledge about how to cultivate and maintain community. Building on the metaphor of mycelium and its interconnected network of roots, we developed cellulose textures, mycelium iconography, and a warm retro color palette that invites the reader to dive deeper into the study.
The book shown below is a prototype built from scratch in-house.  
C R E D I T
Creative Agency: INDUSTRY | Design Director: Yuanyuan Su | Art Direction & Senior Designer: India Myers | Printing & Book Essembly: India Myers | Writing: Molly Prentiss | Strategy: Bas Geelen
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