Thredup​​​​​​​
ThredUp came to us wanting to welcome in a new era for secondhand fashion. We developed a strategic approach and look & feel based around the core messaging of "Fashion, Meet Forever"; fashion that looks good, feels good, and does good.
Using the creative core of "Forever Balanced", we developed a visual world where style and sustainability meet in harmonious balance. Fashion that looks good, feels good, and does good. Sustainability that engages the evenly balanced, endless nature of circularity. It’s a brand expression that embodies the confident, human, and intentional, alongside exploration, technology, and ease.

C R E D I T
Role: Senior Designer
Agency: INDUSTRY
Team: Sofia Villarreal, Luna Kim, Marshall, David Thorpe, Natalia Garcia, Andrea Roseberry
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